We have great Canva templates for Reels covers that you can check it out. So what you want them to do when they look at your Instagram grid, is to be able to easily see which ones are Reels, so you can get more engagement (and hopefully clicks on your link in bio too, if your Reels is pushing for newsletter signups or sales). Reels have been a big hit with Instagram users, so if someone sees a piece of content from you, they would rather watch your Reels (it’s no surprise videos do so well on Instagram). Add a well designed cover to your Reels and share them to your feed for more engagement It also makes it that you have content on your feed and in the scroll, which means you don’t need a post that day!Īnd in case you needed more convincing, you’re probably replacing a static post with video content, which gets more engagement.

When you share Instagram Reels to your feed, you get a lot more views than if you don’t. I don’t know about you guys but when it comes to Instagram, I am all for optimizing my content and my time. Replace some of your feed posts with a Reel

Give solutions to your audience’s pain points or challengesĢ. So just because fashion bloggers and jumping up and down and magically changing outfits, that doesn’t mean that you need to do that as a business owner. Here’s the answer: the same type of content you create in your posts, stories, lives or 1:1 conversations with others about your business. The first thing people think as they see Reels (or any new tool) is what content they should create for their business on it. Pro tips to work Instagram Reels into your strategy So here are a few pro tips to start using Instagram Reels in your business right away. But soon enough there will be a lot of them, so less people will stop to see yours. Right now, when you’re scrolling you only see Instagram Reels every so often. The beauty of adopting a new tool early is that there is not a lot of competition. Instagram Reels has only been around for a few days but people and brands are being quick to jump into it.

Instagram reels profile grid